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ScalingHigh Ticket

For B2B coaches, consultants and agency owners who want consistent, qualified leads

The Counterintuitive Ad Playbook That Brings You Qualified B2B Clients Without Webinars, Funnels Or Cold Outreach

While also cutting what it costs to test, seeing who every lead is before they book, and getting off the content treadmill.

DM Ads for B2B: course, templates and SOPs

What is DM Ads for B2B?

DM Ads for B2B is a different way to get premium clients from ads. Instead of sending strangers to a funnel and hoping the right ones apply, your ads start conversations with qualified buyers, and you see who every lead is before they ever touch your calendar.

It's the same playbook my team uses for coaches, consultants and agency owners in multiple B2B industries. It runs on a small budget, it doesn't need a webinar, a VSL or a daily posting schedule, and you can have it live in an afternoon.

DM Ads for B2B

$67$27 today

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Why I built it

This playbook is a shortcut

Before this playbook existed, I did what everyone told me to do.

VSL funnels. Webinar funnels. Low-ticket offers. Paid ads to groups. Five-day challenges. Each one worked a little, cost a lot, and needed constant tweaking to keep it alive.

The real problem was I never knew who was coming. Most people left the page. A few applied. And I didn't find out whether they could actually buy until they showed up on a call.

So I turned the model around. I stopped trying to push strangers through a funnel and started using ads to open conversations with the right people directly.

It worked better than everything I'd tried before. On average it's returned 6 to 1 for my clients, and as high as 20 to 1 sustained over 12 months.

This playbook is that system, written down step by step, so you don't have to spend years figuring it out the hard way.

Here's how it works

The old way vs. the new way

The old way (the hard way)

1Build a funnel
2Buy traffic
3Most people leave
4A few apply
5Meet them on the call
6Hope they can buy

Result: a lot of work, and nobody you actually want.

The new way (the easy way)

1Launch your ad
2See who every lead is
3Book the ones who fit

Result: conversations with people who can buy.

Sound familiar?

The funnel treadmill

If you've ever run ads to a funnel for a premium offer, you'll recognize this loop.

Step 1Build a webinar, a VSL or an application funnel
Step 2Run ads to it and hope the right people click
Step 3Watch most of them leave without a word
Step 4Get a handful of applications (some of them made up)
Step 5Find out on the call that half of them can't buy
Step 6Tweak the page, the headline and the ads, and pay for it all over again
Step 7Decide that "ads don't work"
Step 8Start over

It's not that ads don't work. It's that this loop was never built for premium offers.

Inside the playbook

Here's what you'll discover

How to have your first campaign live in an afternoon, not a quarter

Why most B2B DM ads fill your inbox with the wrong people, and what to do differently

How to qualify leads automatically, so you stop chasing people who were never going to buy

The reporting setup that shows which ads bring in your best clients, not just the most leads

How to start on $5 to $10 a day, and how to know when it's time to scale

The appointment setting script built for B2B buyers (they don't respond like B2C leads)

How to keep fresh creative coming without starting from a blank page

The show-up SOP that stops booked calls from turning into no-shows

Included with your order

Everything you get today

DM Ads for B2B Walkthrough6-part implementation bible to build your creatives, test and set up your ads, run your automations, and track critical KPIs.
Ad Copy & Creative TemplatesLiterally just drag and drop your photos or videos, fill in the blanks and launch.
Over-the-Shoulder Campaign SetupFull-ecosystem B2B DM ads campaigns front to back, including both testing and scaling versions. Updated with the NEW Andromeda methods.
Advanced Deep Funnel Reporting SystemSet up CAPI tracking with DM ads for flawless reporting and optimization.
Automatically Qualify LeadsSo you can focus on the hottest leads leaning into your offer (and stop chasing them down).
Interactive KPI Tracker & DashboardTo visualize your data with interactive reports.
Full Launch, Testing & Scaling Campaign SOPA step-by-step checklist to launch your ads from scratch.

Included

Step-by-step launch & scaling SOP

Remove the complexity of launching, testing or scaling with this simple step-by-step SOP that avoids common DM ad setup mistakes.

Included

Interactive KPI tracker & CRM

Track your performance and get personalized KPIs, recommendations and progress reports based on your ad and sales data.

Included

Deep funnel reporting system

Know EXACTLY which ads are sending you the best clients and most qualified leads, PLUS optimize your ads to Meta's fullest ability.

Plus

6 free fast action bonuses

Bonus #1

DM Ads Funnel Template

Swipe and one-click install our exact B2B funnel we use for qualifying and pre-screening leads BEFORE they take any time on our calendar.

Bonus #2

Proven B2B Social Appointment Setting Script

B2B prospects don't engage the same way B2C leads do. You need a script that adapts for this, and meets them where their needs are.

Bonus #3

Our Internal Show-Up Rate Booster SOP

Getting a call booked means nothing if they don't show up. Our show-up SOP fills the gaps that 90% of experts face in their pre-call systems.

Bonus #4

Proven Organic Lead Generation System

Boost your revenue with this simple, proven organic lead system, capturing the warm buyers your organic content and ads bring in over time.

Bonus #5

3 One-Click ManyChat Automations

Improve efficiency and fast-track appointments without having to manage your DMs 24/7, with these one-click chat automations.

Bonus #6

Grab & Go Ad Creatives, Copy & Templates

Need a new ad creative? New angle? Drag and drop and launch in minutes. Never run out of creative ideas or angles again.

Client results

Here's what others have to say

Client results. Not typical and not guaranteed. Your results depend on your offer, effort and market.

Before you grab it

And no, there's no catch

You might be wondering why the full playbook is $27 when it's normally $67.

It's simple. This is my way of putting my best foot forward. If the playbook gets you results (and I think it will), some of you will want more help down the road, and that's the start of a good working relationship.

There's no hidden subscription and no program you get signed up for. One payment, and it's yours.

Get DM Ads for B2B for just $27

Read it on your computer, phone or tablet and start implementing right away.

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Questions

Frequently asked questions

Who's this for?

Any coach, creator, freelancer or personal brand looking to bring in more leads, calls and sales for a mid-ticket or premium offer, with a proven track record of expertise in their niche or field. Most are looking to scale with a proven lead generation system and are currently fluctuating around $5k-$10k/month in revenue, so they can dedicate a small ads budget to speed up their conversations.

How quickly can I implement this?

If you follow along with the program, you can have your lead gen system up and running within 1-2 hours. This is not a 78-hour, 100-module program. It's been built from the ground up as a tactical installation training to get you moving in as little time as possible.

I don't have a big personal brand or following... will this work for me?

Yes! And if you're a rising coach or creator, it will help you build one faster. Too many creators get stuck on what I call the "organic hamster wheel", relying too much on content creation. My view: if you have the time to create content, you should have some kind of ad promoting it, even at small budgets. Otherwise, your time is much better spent elsewhere.

How much will I need to spend on ads?

DM Ads for B2B is designed to run on a lean ads budget. It can be operated with as little as $5-10/day, and has been scaled profitably up to $1,500/day. My advice is always to start with what you can afford, and increase as you start to see conversions.

Do you have a refund policy?

Officially, no. Because of the nature of digital products, it's far too easy for bad actors to buy, copy and ask for a refund. I do stand behind the quality of my products, so if you have any issues whatsoever, reach out to support@sellinghighticket.com and you'll be promptly taken care of.

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